How do web analytics work?

What is web analytics?
Web analytics is the process in which the behavior of visitors to a website is analyzed, with the help of tracking, reviewing, and reporting the data that helps measure the web pages and overall user inclination.

One of the most effective web analytics is Google Analytics furthermore web analytics services work extremely efficiently towards helping businesses plan a full-proof strategy.

How do web analytics work?

In Google Analytics user data is acquired from every website visitor with the help of page tags. A bit of JavaScript code, which is the basic HTML code for a web page, is inserted into each page. This is nothing but a form of bug. This code is responsible to collect certain information about the page and its visitors. This information is then used by web analytics services, which analyze the data and form an inclusive report.