Business to business(B2B) marketing is a form of marketing that refers to marketing a
product or service between businesses and organizations.
There’s no single best practice for B2B marketing, as every business needs a specific marketing strategy that will best suit them.
For some businesses, LinkedIn is the best platform to reach out to other businesses, while for some, email marketing is the best option, while for some, personal selling or face-to-face networking is the key.
What’s more important is to collect accurate data and build a strategy that performs the
best. For this, a professional performance marketing agency is what you need.