What is Google analytics?
Google Analytics is a platform with the help of which you can track and analyze your
website’s or app’s performance. With the help of Google Analytics, you get access to huge data and a number of reports that give an overall insight into the website traffic and their visitor’s behavior. Google Analytics can be used by anyone with, either paid or free.
Can google analytics help with SEO?
Search engine optimization(SEO) is that digital marketing technique that makes use of the data collected from the above method to optimize the website, therefore, whether it be increasing the number of keyword ratio in the content, rearranging a landing page, or use more call to actions on a page, SEO makes use of the information collected from google
analytics.
It also helps with tracking how and when users arrive on the website, how they interact,
their behavioral types, and how many of them actually convert into potential customers.
Performance Marketing Insights 